Place Branding Project - we want 500 voices!
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Consultation has concluded
The Place Branding Project is a powerful piece of work that aims to capture the proud communities, great opportunities, unique landscape and wonderful lifestyle of the Yankalilla District and distil what makes the this place special into a suite of recommendations that promote living in, working in and visiting the District.
In October last year we started a conversation with the community by asking 'What is it about this place?!' via a questionnaire. We learned that our people are connected to this landscape in many different ways and that there are strong connections between our communities. What we didn't know was how to articulate this common positive ground and which audiences we should be talking to. So armed with your feedback, we engaged a consulting company to look at the District with fresh eyes and an open mind and to learn about our perceptions, goals and audiences, as well as consider the influence of our neighbours.
In a time when our District is realising change, this important piece of work is about setting vision and changing perceptions. It's about delivering a 'brand strategy' that gives us the communication tools we need to shift perception and articulate our strengths, as well as a 'messaging hierarchy' that works to bridge the gap between who and what we are now, and what we want to be. This will form the basis for a new identity that presents the District's best self to the world so that we can secure this place, on our terms, for the future.
These recommendations are a starting point for Council and community, it's up to us to make the decision about how to move forward from this point and begin to emerge from the shadows of our neighbours by facing the outside world with confidence and pride.
The success of this initiative is as much about the conversation as it is about the outcome - so let's keep talking!
In October last year we started a conversation with the community by asking 'What is it about this place?!' via a questionnaire. We learned that our people are connected to this landscape in many different ways and that there are strong connections between our communities. What we didn't know was how to articulate this common positive ground and which audiences we should be talking to. So armed with your feedback, we engaged a consulting company to look at the District with fresh eyes and an open mind and to learn about our perceptions, goals and audiences, as well as consider the influence of our neighbours.
In a time when our District is realising change, this important piece of work is about setting vision and changing perceptions. It's about delivering a 'brand strategy' that gives us the communication tools we need to shift perception and articulate our strengths, as well as a 'messaging hierarchy' that works to bridge the gap between who and what we are now, and what we want to be. This will form the basis for a new identity that presents the District's best self to the world so that we can secure this place, on our terms, for the future.
These recommendations are a starting point for Council and community, it's up to us to make the decision about how to move forward from this point and begin to emerge from the shadows of our neighbours by facing the outside world with confidence and pride.
The success of this initiative is as much about the conversation as it is about the outcome - so let's keep talking!
Contact Amber Nancarrow on 08 8558 0200 or ambernancarrow@yankalilla.sa.gov.au for more information about this project.
